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Spanish internet shoppers of fashion items provided information in 2024 regarding the primary obstacles to online shopping. For over half of them, the main barrier to purchasing fashion online was the preference to try on items before making a purchase. Long delivery times, mentioned by a third of respondents, and expensive shipping, cited by ** percent, were the other leading deterrents.

Beyond the barriers on fashion e-commerce in Spain

Even though there are multiple barriers for Spaniards to buy in the online fashion market, the estimated number of fashion e-commerce buyers in the country increased by more than * million from 2019 to 2024. In 2024, over * percent of online fashion shoppers in Spain reported buying fashion products multiple times in the past 12 months. Most buyers spent more than ** euros on each online purchase of fashion products.

Where do Spaniards buy their fashion?

The Chinese marketplace shein.com was the favorite online fashion store among Spaniards in 2023. The Asian retailer surpassed the billion U. S. dollars of revenue in the Spanish market, tripling the online revenue of its closest competitor, zara.com. In addition, Shein was the app with the most downloads in the European country, with almost million downloads in 2024. Two other Chinese marketplaces, Hacoo and Miravia, completed the top 3 most downloaded fashion apps in Spain.