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Southeast Asia e-commerce purchase rate through affiliate links in 2025, by country

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Sources

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Release date

July 2025

Region

Asia

Survey time period

April 2025

Number of respondents

2,400 respondents

Age group

18-77 years

Special properties

consumer survey respondents across six Southeast Asian countries

Citation formats

Southeast Asia e-commerce purchase rate through affiliate links in 2025, by country

Published by
F. Watty,
Feb 17, 2026

In 2025, Southeast Asia's e-commerce purchase rate through affiliate links was led by . Around ** percent of respondents in Indonesia have purchased through affiliate links on e-commerce platforms. In contrast, ** percent of customers purchased through brand.com platforms.  

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