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Share of e-commerce revenue for the mom and baby category in Vietnam in 1st quarter 2024, by platform

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Source

Release date

April 2024

Region

Vietnam

Survey time period

Q1 2024

Special properties

including revenue from four major e-commerce platforms: Shopee, Lazada, Tiki, and TikTok Shop

Supplementary notes

According to the source, these figures excluded virtual items, gift products, listings from international sellers, discount codes, and shipping fees.

Citation formats

Mom and baby e-commerce revenue share Vietnam Q1 2024, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 2, 2024

In the first quarter of 2024, Shopee accounted for over ** percent of revenue in the mom-and-baby product category on major e-commerce platforms. Overall, the total e-commerce revenue from the leading platforms for the mom and baby category in the country during that quarter was around *** trillion Vietnamese dong. 

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