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Gross merchandise value of Shopee categories in Southeast Asia as of the first quarter of 2025, by country

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Source

In cooperation with
Release date

June 2025

Region

Asia

Survey time period

Q1 2025

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Shopee shopping categories GMV SEA Q1 2025, by country

Published by
Yihan Ma,
Jul 24, 2025

As of the first quarter of 2025, the leading shopping category on Shopee in Singapore was home and living, with a gross merchandise value share of about **** percent. Home and living and health and beauty were leading shopping categories on Shopee in Southeast Asia.

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Statistics on " E-commerce in Southeast Asia "

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Other statistics that may interest you E-commerce in Southeast Asia

Overview

6

Country overview

6

Key players

4

Payment methods

4

Country breakdown of payment methods

6

Consumer behavior

4

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Topics

E-commerce in Southeast AsiaE-commerce in IndonesiaE-commerce in the Asia-Pacific regionSocial commerce in Vietnam Social commerce in Thailand
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