In 2024, live commerce held a share of ** percent of the total e-commerce platform gross merchandise value (GMV) in Southeast Asia. While marketplaces still dominate the e-commerce platform landscape, live and video commerce accounted for about ** percent of the platform GMV that year.
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Momentum Works Pte. (June 25, 2025). Share of e-commerce platform gross merchandise value (GMV) in Southeast Asia in 2024, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1619617/sea-e-commece-platform-gmv-by-channel/
Momentum Works Pte. "Share of e-commerce platform gross merchandise value (GMV) in Southeast Asia in 2024, by channel." Chart. June 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1619617/sea-e-commece-platform-gmv-by-channel/
Momentum Works Pte. (2025). Share of e-commerce platform gross merchandise value (GMV) in Southeast Asia in 2024, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1619617/sea-e-commece-platform-gmv-by-channel/
Momentum Works Pte. "Share of E-commerce Platform Gross Merchandise Value (Gmv) in Southeast Asia in 2024, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2025, /statistics/1619617/sea-e-commece-platform-gmv-by-channel/
Momentum Works Pte, Share of e-commerce platform gross merchandise value (GMV) in Southeast Asia in 2024, by channel ÌÇÐÄÆƽâ°æ, /statistics/1619617/sea-e-commece-platform-gmv-by-channel/ (last visited July 17, 2026)
Share of e-commerce platform gross merchandise value (GMV) in Southeast Asia in 2024, by channel [Graph], Momentum Works Pte, June 25, 2025. [Online]. Available: /statistics/1619617/sea-e-commece-platform-gmv-by-channel/
