The source does not provide the exact sample size. Additional information about it can be found in the section "Methodology and Demographics" of the presentation made by the source.
Citation formats
Reasons for installing adblockers on PCs worldwide in 2017, by age
This statistic presents the main reasons given by internet users worldwide in 2017 for installing ad-blocking software on their PCs, according to the age of the study participants. For more than ** percent of ad blocker users across all age groups, advertising was either an interruption or a nuisance, leading them to use this type of software to reduce or eliminate it.
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Kantar Millward Brown. (January 22, 2017). Reasons internet users worldwide installed ad blockers on PCs in 2017, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1631996/reasons-for-the-installation-of-adblockers-on-pcs-worldwide-by-age/
Kantar Millward Brown. "Reasons internet users worldwide installed ad blockers on PCs in 2017, by age group." Chart. January 22, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1631996/reasons-for-the-installation-of-adblockers-on-pcs-worldwide-by-age/
Kantar Millward Brown. (2017). Reasons internet users worldwide installed ad blockers on PCs in 2017, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1631996/reasons-for-the-installation-of-adblockers-on-pcs-worldwide-by-age/
Kantar Millward Brown. "Reasons Internet Users Worldwide Installed Ad Blockers on Pcs in 2017, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jan 2017, /statistics/1631996/reasons-for-the-installation-of-adblockers-on-pcs-worldwide-by-age/
Kantar Millward Brown, Reasons internet users worldwide installed ad blockers on PCs in 2017, by age group ÌÇÐÄÆƽâ°æ, /statistics/1631996/reasons-for-the-installation-of-adblockers-on-pcs-worldwide-by-age/ (last visited August 04, 2026)
Reasons internet users worldwide installed ad blockers on PCs in 2017, by age group [Graph], Kantar Millward Brown, January 22, 2017. [Online]. Available: /statistics/1631996/reasons-for-the-installation-of-adblockers-on-pcs-worldwide-by-age/
