* The source provides the following information: "In order to determine the strength of a brand, we have developed the Brand Strength Index (BSI). Brand Finance analyzes market investment, brand value (the goodwill accumulated with customers, staff, and other stakeholders), and finally the impact of these on business results. Following this analysis, each brand is assigned a BSI score on a scale from 1 to 100. Based on the score, each brand in the ranking is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed, while brands that fail would be assigned a grade of D.
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Leading global brands according to the Brand Strength Index in 2025
This statistic shows the ranking of the top global brands in 2025, according to the Brand Strength Index (BSI). According to the source's analysis, WeChat was the strongest and most powerful brand during the measured period, with a BSI score of **** on a 100-point scale. Nike and Google rounded out the podium.
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Brand Finance. (January 31, 2025). Ranking of the top global brands in 2025, according to the Brand Strength Index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1639282/leading-brands-in-the-world-in/
Brand Finance. "Ranking of the top global brands in 2025, according to the Brand Strength Index." Chart. January 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1639282/leading-brands-in-the-world-in/
Brand Finance. (2025). Ranking of the top global brands in 2025, according to the Brand Strength Index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1639282/leading-brands-in-the-world-in/
Brand Finance. "Ranking of The Top Global Brands in 2025, According to The Brand Strength Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2025, /statistics/1639282/leading-brands-in-the-world-in/
Brand Finance, Ranking of the top global brands in 2025, according to the Brand Strength Index ÌÇÐÄÆƽâ°æ, /statistics/1639282/leading-brands-in-the-world-in/ (last visited July 26, 2026)
Ranking of the top global brands in 2025, according to the Brand Strength Index [Graph], Brand Finance, January 31, 2025. [Online]. Available: /statistics/1639282/leading-brands-in-the-world-in/
