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Ranking of brands with the highest advertising awareness based on the percentage of people reached in Spain in 2023

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Source

Release date

2024

Region

Spain

Survey time period

January - December 2023

Number of respondents

2,099 respondents

Age group

14 years or older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The data were extrapolated from the number of surveyed individuals who mentioned the advertising of a brand they had seen during this period.

Citation formats

Ranking of the brands with the highest advertising awareness in Spain in 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 18, 2025
Netflix became the brand with the highest advertising awareness in Spain in 2023. Specifically, according to a survey conducted during the mentioned year, approximately 30.2 percent of the population stated they recalled the streaming platform's ads during that period. El Corte Inglés, with coverage close to 27.6 percent, ranked second. Amazon completed the podium.
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