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Most effective customer touchpoints during the purchase act worldwide in 2018

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Sources

Release date

May 2018

Region

Worldwide

Survey time period

2018

Supplementary notes

The source does not specify the date of the survey.
* word of mouth, online research, reviews from sources other than the Internet
** traditional advertising, direct marketing, partnerships, in-store marketing operations, contact with the seller
Percentage points exceeding 100 percent are likely due to rounding of the values.

Citation formats

Most effective customer touchpoints during the purchase act 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 18, 2025
This chart illustrates the most effective customer touchpoints during the purchase process worldwide in 2018. That year, ** percent of respondents stated that the most effective customer touchpoint was in-store interaction with salespeople and merchants.
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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