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Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising.During the state of imposed isolation, the media became one of the population's main allies, especially streaming platforms and television. Due to this, the consumption of television advertising also increased. In the case of the open generalist channels, a Renault commercial broadcast by Telecinco the night of March 19, 2020 ranked as the most viewed so far during the state of alarm.