* Estimate. Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via a desktop computer or a mobile-enabled website or app. These include so-called banners, buttons, skyscrapers, curtains, and pop-ups, which usually link to the advertiser's homepage. This definition excludes video ads. All figures refer to net values. More information about the methodology can be found.
Citation formats
Spending per user on digital video advertising in Spain 2017-2023
This statistic presents the spending per user on digital advertising through video in Spain in 2017 and 2018, as well as a forecast up to 2023. Spending on video ads in the country is expected to be around **** U.S. dollars per Internet user in 2023. The ÌÇÐÄÆƽâ°æ Digital Market Outlook offers forecasts, detailed market analyses, and key performance indicators for the most significant areas in the Digital Economy, including various digital goods and services. In addition to revenue forecasts for ** countries worldwide, ÌÇÐÄÆƽâ°æ provides additional insights into consumer trends and the demographic structure of digital consumer markets.
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ÌÇÐÄÆƽâ°æ (Digital Market Outlook). (October 31, 2019). Annual evolution of advertising expenditure per user on online videos in Spain between 2017 and 2023 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1633500/video-advertising-spending-per-user-spain-20172023/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). "Annual evolution of advertising expenditure per user on online videos in Spain between 2017 and 2023 (in U.S. dollars)." Chart. October 31, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1633500/video-advertising-spending-per-user-spain-20172023/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). (2019). Annual evolution of advertising expenditure per user on online videos in Spain between 2017 and 2023 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1633500/video-advertising-spending-per-user-spain-20172023/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook). "Annual Evolution of Advertising Expenditure per User on Online Videos in Spain between 2017 and 2023 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2019, /statistics/1633500/video-advertising-spending-per-user-spain-20172023/
ÌÇÐÄÆƽâ°æ (Digital Market Outlook), Annual evolution of advertising expenditure per user on online videos in Spain between 2017 and 2023 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1633500/video-advertising-spending-per-user-spain-20172023/ (last visited July 22, 2026)
Annual evolution of advertising expenditure per user on online videos in Spain between 2017 and 2023 (in U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ (Digital Market Outlook), October 31, 2019. [Online]. Available: /statistics/1633500/video-advertising-spending-per-user-spain-20172023/
