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This statistic contains information about global mobile device advertising expenditure from 2010 to 2012 with forecasts up to 2017. The source predicted that global mobile device advertising expenditure would reach * billion U.S. dollars by 2015.

Mobile device advertising worldwide: additional information

Mobile device advertising is a type of Internet advertising specifically targeting users of phones and other mobile devices. Advertising can appear both on mobile websites and in mobile applications.
The proportion of mobile device users who clicked on such an ad in selected countries worldwide in the first three months of 2014 up to March was recorded and the results were broken down by platform. In North America, it was revealed that ** percent of mobile device users had clicked on an ad that appeared on a mobile website and ** percent clicked on an ad when it appeared in a mobile application. These proportions are higher than those of mobile device users in France, Germany, and the United Kingdom.
Click-through rates in the United States may be the result of the amount of money invested in mobile advertising in the country. Global mobile advertising expenditure, broken down by region, was measured in 2013 and 2014. The results revealed that in North America, spending grew from *** billion euros in 2013 to billion euros in 2014. In 2014, this was the highest amount invested among all regions worldwide. In comparison, spending in Latin America in 2014 totaled *** million euros.
Although advertising in applications did not persuade as many people to click as on mobile websites in March 2014, mobile advertising in applications remains the subject of significant investments for the sector. Mobile in-app advertising expenditure worldwide amounted to billion U.S. dollars and was forecast to reach **** billion in 2016.