During the survey, the question was phrased as follows: "I prioritize buying from brands that demonstrate a commitment to sustainability or ethical practices''?"Â
Missing percentage points to 100 percent are probably due to rounding.
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Consumers who prioritize buying from sustainable and ethical brands in the U.S. 2025
Over 60 percent of millennials in the United States preferred to buy from sustainable and ethical brands in 2025. Among Gen Zers, 58 percent prioritized shopping at brands that demonstrate a commitment to sustainability and ethical practices.
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ÌÇÐÄÆƽâ°æ. (November 24, 2025). Consumers who prioritize buying from brands that demonstrate sustainable and ethical practices in the United States in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1626151/shoppers-who-prefer-buying-from-sustainable-brands-us/
ÌÇÐÄÆƽâ°æ. "Consumers who prioritize buying from brands that demonstrate sustainable and ethical practices in the United States in 2025, by generation." Chart. November 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1626151/shoppers-who-prefer-buying-from-sustainable-brands-us/
ÌÇÐÄÆƽâ°æ. (2025). Consumers who prioritize buying from brands that demonstrate sustainable and ethical practices in the United States in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1626151/shoppers-who-prefer-buying-from-sustainable-brands-us/
ÌÇÐÄÆƽâ°æ. "Consumers Who Prioritize Buying from Brands That Demonstrate Sustainable and Ethical Practices in The United States in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Nov 2025, /statistics/1626151/shoppers-who-prefer-buying-from-sustainable-brands-us/
ÌÇÐÄÆƽâ°æ, Consumers who prioritize buying from brands that demonstrate sustainable and ethical practices in the United States in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1626151/shoppers-who-prefer-buying-from-sustainable-brands-us/ (last visited July 29, 2026)
Consumers who prioritize buying from brands that demonstrate sustainable and ethical practices in the United States in 2025, by generation [Graph], ÌÇÐÄÆƽâ°æ, November 24, 2025. [Online]. Available: /statistics/1626151/shoppers-who-prefer-buying-from-sustainable-brands-us/
