Shoppers also paid a higher price the last time they were shopping for groceries.
Method of interview
Online survey
Supplementary notes
*E.g. not treated with synthetic pesticides/fertilizers, animals not given hormones or drugs.
**E.g. carbon footprint when product made/supplied.
***E.g. eco-friendly, biodegradable.
Citation formats
Preferred sustainable attributes among grocery shoppers U.S. 2021, by generation
Based on a survey conducted by , in 2021 in the United States, ** percent of grocery shoppers belonging to Generation Z stated that they would prefer the products they purchased to be of organic origin and that they have already done paid a higher price for such products in the past. On the other hand, only ** percent of boomers preferred to buy and pay more for groceries that provide information about their environmental impact.
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Capgemini. (July 1, 2022). Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
Capgemini. "Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation." Chart. July 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
Capgemini. (2022). Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
Capgemini. "Sustainable, Eco-friendly, and Organic Attributes Preferred by Grocery Shoppers in The United States in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2022, /statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
Capgemini, Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/ (last visited July 26, 2026)
Sustainable, eco-friendly, and organic attributes preferred by grocery shoppers in the United States in 2021, by generation [Graph], Capgemini, July 1, 2022. [Online]. Available: /statistics/1351147/sustainable-attributes-preferred-by-grocery-shoppers-by-generation-us/
