According to the survey from 2023, the most returned item among online shoppers was clothing bought in department stores. More specifically, around ** of clothes acquired in department stores online was returned. Ranking in the second place was the broader category of apparel, shoes, jewelry, and accessories.
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Estonian E-Commerce Association. (June 26, 2023). Return rate in e-commerce in Estonia in 2023, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1405823/estonia-most-returned-online-purchases/
Estonian E-Commerce Association. "Return rate in e-commerce in Estonia in 2023, by product category." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1405823/estonia-most-returned-online-purchases/
Estonian E-Commerce Association. (2023). Return rate in e-commerce in Estonia in 2023, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1405823/estonia-most-returned-online-purchases/
Estonian E-Commerce Association. "Return Rate in E-commerce in Estonia in 2023, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/1405823/estonia-most-returned-online-purchases/
Estonian E-Commerce Association, Return rate in e-commerce in Estonia in 2023, by product category ÌÇÐÄÆƽâ°æ, /statistics/1405823/estonia-most-returned-online-purchases/ (last visited July 21, 2026)
Return rate in e-commerce in Estonia in 2023, by product category [Graph], Estonian E-Commerce Association, June 26, 2023. [Online]. Available: /statistics/1405823/estonia-most-returned-online-purchases/
