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Online shoppers' preferred logistic improvements from retailers and brands in the United States in 2024, by gender

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Sources

Release date

November 2024

Region

United States

Survey time period

June to July, 2024

Number of respondents

1,000 online shoppers

Age group

18 years and older

Supplementary notes

Original question: "How could the retailers and brands you buy from improve from a logistics point of view?"

Multiple answers were possible.

Citation formats

E-buyers' desired logistic improvements from retailers in the U.S. 2024, by gender

Published by
Yihan Ma,
Sep 24, 2025

Retailers and brands offering free shipping was the logistic improvement men and women wanted the most in the United States in 2024. According to a survey, ** percent of female shoppers wanted free returns, while ** percent of men desired retailers to make sure products are in stock and ready to ship. About a third of shoppers between 30 and 39 years old wanted same-day delivery and free return of purchases.

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