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Share of e-commerce returns of clothing, shoes, and accessories worldwide in 2024, by generational cohort

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Sources

Release date

March 2025

Region

Worldwide

Survey time period

2024

Supplementary notes

No further methodological information is provided by the publisher.

Citation formats

Returns of clothing, shoes, and accessories bought online 2024, by generation

Published by
Yihan Ma,
May 30, 2025

In 2024, clothing was the most returned fashion category online worldwide. About ** percent of clothing online purchases made by Gen Z were returned. Gen Z shoppers also returned ** percent of online purchases of shoes and accessories. Millennial shoppers returned almost ** percent of clothing purchases, and a of shoes bought online.

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