Members of Handelsverband.swiss as well as other online retailers were surveyed. In total, data from over 300 companies was used. Revenue of large online retailers who do not publish data was estimated by HANDELSVERBAND.swiss and GfK Switzerland.<br> Older values were taken from previous publications.Â
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Share of e-commerce foreign purchases in Switzerland 2011-2025
In 2025, around ** percent of e-commerce sales in Switzerland were foreign purchases. This was a *** percent increase on the previous year. Figures peaked in 2018 at ** percent.
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Handelsverband.swiss. (March 11, 2026). Share of foreign purchases in online retail in Switzerland from 2011 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1476947/e-commerce-foreign-purchases-share-switzerland/
Handelsverband.swiss. "Share of foreign purchases in online retail in Switzerland from 2011 to 2025." Chart. March 11, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1476947/e-commerce-foreign-purchases-share-switzerland/
Handelsverband.swiss. (2026). Share of foreign purchases in online retail in Switzerland from 2011 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1476947/e-commerce-foreign-purchases-share-switzerland/
Handelsverband.swiss. "Share of Foreign Purchases in Online Retail in Switzerland from 2011 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2026, /statistics/1476947/e-commerce-foreign-purchases-share-switzerland/
Handelsverband.swiss, Share of foreign purchases in online retail in Switzerland from 2011 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1476947/e-commerce-foreign-purchases-share-switzerland/ (last visited July 22, 2026)
Share of foreign purchases in online retail in Switzerland from 2011 to 2025 [Graph], Handelsverband.swiss, March 11, 2026. [Online]. Available: /statistics/1476947/e-commerce-foreign-purchases-share-switzerland/
