Payroll includes all forms of compensation such as salaries, wages, commissions, dismissal pay, bonuses, vacation allowances, sick-leave pay, and employee contributions to qualified pension plans paid during the year to all employees. Payroll is reported before deductions for social security, income tax, insurance, union dues, etc.
Data preceding 2023 comes from earlier releases.
Citation formats
Annual payroll in the advertising industry in the U.S. 2017-2023, by sector
In 2023, advertising agencies across the United States had a combined payroll of over **** billion U.S. dollars, up from less than **** billion dollars a year earlier – an annual increase of approximately *** percent. Meanwhile, public relations (PR) agencies' annual payroll decreased by almost percent to less than *** billion dollars in 2023.
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U.S. Census Bureau. (June 26, 2025). Annual payroll in the advertising and related services industry in the United States from 2017 to 2023, by sector (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/184805/annual-payroll-in-us-advertising-and-related-services/
U.S. Census Bureau. "Annual payroll in the advertising and related services industry in the United States from 2017 to 2023, by sector (in million U.S. dollars)." Chart. June 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/184805/annual-payroll-in-us-advertising-and-related-services/
U.S. Census Bureau. (2025). Annual payroll in the advertising and related services industry in the United States from 2017 to 2023, by sector (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/184805/annual-payroll-in-us-advertising-and-related-services/
U.S. Census Bureau. "Annual Payroll in The Advertising and Related Services Industry in The United States from 2017 to 2023, by Sector (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2025, /statistics/184805/annual-payroll-in-us-advertising-and-related-services/
U.S. Census Bureau, Annual payroll in the advertising and related services industry in the United States from 2017 to 2023, by sector (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/184805/annual-payroll-in-us-advertising-and-related-services/ (last visited July 25, 2026)
Annual payroll in the advertising and related services industry in the United States from 2017 to 2023, by sector (in million U.S. dollars) [Graph], U.S. Census Bureau, June 26, 2025. [Online]. Available: /statistics/184805/annual-payroll-in-us-advertising-and-related-services/
