respondents were people who engage in oshikatsu or otakatsu*; multiple answers possible
Method of interview
Online panel
Supplementary notes
*"Oshikatsu" and "otakatsu" are Japanese terms. The word "oshikatsu" refers to activities people engage in to support someone or something they like. "Otakatsu" refers to the activities of enthusiastic fans.
Survey question: "Please tell us the amount of money you use to purchase oshikatsu and otakatsu goods per year."
100 Japanese yen equal 0.66 U.S. dollars or 0.58 euros as of August 2025.Â
Citation formats
Share of people who spend money on fan goods in Japan 2024, by annual amount
According to a survey that was conducted in Japan in December 2024, **** percent of the respondents spend between 10,000 to 30,000 Japanese yen on goods that are related to their fan activities (so-called "oshikatsu" or "otakatsu" activities) per year. The survey showed that a majority of respondents spend less than * yen.
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PR Times, & PlusOne International. (December 6, 2024). Share of people who spend money on fan (oshikatsu/otakatsu) goods in Japan as of December 2024, by annual amount [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1620525/japan-annual-amount-spent-on-fan-goods/
PR Times, und PlusOne International. "Share of people who spend money on fan (oshikatsu/otakatsu) goods in Japan as of December 2024, by annual amount." Chart. December 6, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1620525/japan-annual-amount-spent-on-fan-goods/
PR Times, PlusOne International. (2024). Share of people who spend money on fan (oshikatsu/otakatsu) goods in Japan as of December 2024, by annual amount. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1620525/japan-annual-amount-spent-on-fan-goods/
PR Times, and PlusOne International. "Share of People Who Spend Money on Fan (Oshikatsu/Otakatsu) Goods in Japan as of December 2024, by Annual Amount." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2024, /statistics/1620525/japan-annual-amount-spent-on-fan-goods/
PR Times & PlusOne International, Share of people who spend money on fan (oshikatsu/otakatsu) goods in Japan as of December 2024, by annual amount ÌÇÐÄÆƽâ°æ, /statistics/1620525/japan-annual-amount-spent-on-fan-goods/ (last visited July 28, 2026)
Share of people who spend money on fan (oshikatsu/otakatsu) goods in Japan as of December 2024, by annual amount [Graph], PR Times, & PlusOne International, December 6, 2024. [Online]. Available: /statistics/1620525/japan-annual-amount-spent-on-fan-goods/
