The source provides the following information: 'The Otaku market in this research indicates the contents, product sales and services which are regarded to have a certain number of maniac fans. Many of those contents are sold and handled at Akihabara, a town regarded as Otaku's sanctuary. 100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.
Figures have been rounded.
Citation formats
Otaku expenditure on hobbies in Japan 2024, by category
According to a survey conducted in July 2024 in Japan, otakus that were into popular idols spent on average about * thousand Japanese yen indulging in their hobby in the past year. This was, according to the survey, one of the most costly otaku-related hobbies.
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Yano Research. (February 5, 2025). Average annual amount spent per otaku (geek) on hobbies in Japan as of July 2024, by category (in thousand Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/692686/japan-otaku-spending-on-fan-goods-by-category/
Yano Research. "Average annual amount spent per otaku (geek) on hobbies in Japan as of July 2024, by category (in thousand Japanese yen)." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/692686/japan-otaku-spending-on-fan-goods-by-category/
Yano Research. (2025). Average annual amount spent per otaku (geek) on hobbies in Japan as of July 2024, by category (in thousand Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/692686/japan-otaku-spending-on-fan-goods-by-category/
Yano Research. "Average Annual Amount Spent per Otaku (Geek) on Hobbies in Japan as of July 2024, by Category (in Thousand Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/692686/japan-otaku-spending-on-fan-goods-by-category/
Yano Research, Average annual amount spent per otaku (geek) on hobbies in Japan as of July 2024, by category (in thousand Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/692686/japan-otaku-spending-on-fan-goods-by-category/ (last visited July 29, 2026)
Average annual amount spent per otaku (geek) on hobbies in Japan as of July 2024, by category (in thousand Japanese yen) [Graph], Yano Research, February 5, 2025. [Online]. Available: /statistics/692686/japan-otaku-spending-on-fan-goods-by-category/
