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Average annual spending of otaku (geeks) in the light novel segment in Japan from 2021 to 2024 (in 1,000 Japanese yen)

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Source

Release date

February 2025

Region

Japan

Survey time period

July 2024*

Number of respondents

10,000 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

*The survey for 2024 was conducted in July of that year. Figures for earlier years are based on previous surveys.

Sample size of previous surveys:
August 2021: n=10,000
July to August 2022: n=10,000
July 2023: n=10,000

Otaku are defined as those who self-identified as otaku and those who responded that they have been identified as otaku by a third party.

Data prior to 2024 come from previous reporting.

100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.
Values have been rounded.

Citation formats

Average annual expenditure of light novel otaku in Japan 2021-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2025

According to a survey conducted in Japan in July 2024, light novel otaku on average spent around **** thousand Japanese yen per year on their hobby. Based on the same survey, the number of otaku in the light novel segment was estimated at **** million people during that year.

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