| Characteristic | I am not using it | Less than a few times per month | A few times per week | About once per day | Two times per day or more |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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November 2024
Japan
February 2024
3,936 respondents
15-59 years
respondents were sampled to reflect the Japanese population on the basis of gender, age (in five-year intervals), and prefecture; based on the survey results, a reallocation was carried out in proportion to the ratio of social media users; multiple answers possible; answers refer to the general usage frequency (and not the hobby-specific usage frequency)
Online survey
Sample size by hobby:
Taking photos or videos: n=584
Music / concerts / live performances: n=1,459
Cooking / confectionery: n=831
Traveling / gourmet: 1,655
Sports, training: n=693
Watching television / movies / videos: n=2,073
Creating DIY / handicrafts / pottery / paintings: n=432
Learning / self-improvement: n=447
Viewing sports: n=945
Internet: n=1,593
Reading / manga: n=1,543
Games: n=1,305
