* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees). ** Speciality purchases include fashion, homeware and entertainment products. *** Consumables include groceries and health and beauty products.
Citation formats
Resources shoppers use most often to make purchase decisions in the UK 2013
This survey shows how often consumers use various online and offline resources to make purchase decisions when shopping for consumables and speciality products in the United Kingdom. According to the survey conducted in 2013, television was one of the least used resources when making purchase decisions, with a rating of *** out of 5 for speciality purchases and *** for consumables.
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Cognizant. (November 14, 2013). In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
Cognizant. "In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)?." Chart. November 14, 2013. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
Cognizant. (2013). In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
Cognizant. "In a Typical Month, How Often Do You Use The following Resources to Help You Make Informed Purchase Decisions in The following Category(S)?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2013, /statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
Cognizant, In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)? ÌÇÐÄÆƽâ°æ, /statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/ (last visited July 29, 2026)
In a typical month, how often do you use the following resources to help you make informed purchase decisions in the following category(s)? [Graph], Cognizant, November 14, 2013. [Online]. Available: /statistics/291945/resources-consumers-use-most-often-to-make-puchase-decisions-united-kingdom-uk/
