According to a survey conducted in Japan from July to August 2022, vocaloid otaku on average spent about *** thousand Japanese yen per year on their hobby. Based on the same survey, the number of otaku in the vocaloid segment was estimated at *** thousand people during that year. Vocaloid products gained popularity in Japan after the introduction of the vocaloid software voicebank and virtual character Hatsune Miku in 2007.
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Yano Research. (October 19, 2022). Average annual spending of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000 Japanese yen) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1418261/japan-average-annual-spending-of-vocaloid-otaku/
Yano Research. "Average annual spending of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000 Japanese yen)." Chart. October 19, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1418261/japan-average-annual-spending-of-vocaloid-otaku/
Yano Research. (2022). Average annual spending of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000 Japanese yen). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1418261/japan-average-annual-spending-of-vocaloid-otaku/
Yano Research. "Average Annual Spending of Otaku (Geeks) in The Vocaloid Segment in Japan from 2020 to 2022 (in 1,000 Japanese Yen)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Oct 2022, /statistics/1418261/japan-average-annual-spending-of-vocaloid-otaku/
Yano Research, Average annual spending of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000 Japanese yen) ÌÇÐÄÆÆ½â°æ, /statistics/1418261/japan-average-annual-spending-of-vocaloid-otaku/ (last visited July 31, 2026)
Average annual spending of otaku (geeks) in the vocaloid segment in Japan from 2020 to 2022 (in 1,000 Japanese yen) [Graph], Yano Research, October 19, 2022. [Online]. Available: /statistics/1418261/japan-average-annual-spending-of-vocaloid-otaku/