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Everyday fashion purchase criteria among Generation Z in India in 2025

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Source

Release date

January 2025

Region

India

Survey time period

April 24 to May 13, 2025

Number of respondents

1,249 respondents

Age group

Gen Z

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to everyday fashion, which of the following purchase criteria are important to you?"

Multiple answers were possible.

Citation formats

Everyday fashion purchase criteria among Gen Z in India 2025

Published by
Bruna Rocco,
Jul 21, 2025

According to a survey conducted in 2025, around ** percent of Gen Z consumers in India shared that comfort and fit were the most important qualities of an everyday fashion item. About ** percent claimed that price was also an important criteria.

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per month, billed annually 1
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