As of 2024, Millennials and Generation X made up the biggest share of sustainable apparel consumers in the UK. They each accounted for just under **** of the market. More information on this topic can be found in the ÌÇÐÄÆƽâ°æ report on the generational gap in sustainable consumption.
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ÌÇÐÄÆƽâ°æ. (May 15, 2025). Estimated market share of sustainable apparel in the United Kingdom in 2024, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
ÌÇÐÄÆƽâ°æ. "Estimated market share of sustainable apparel in the United Kingdom in 2024, by age." Chart. May 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
ÌÇÐÄÆƽâ°æ. (2025). Estimated market share of sustainable apparel in the United Kingdom in 2024, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
ÌÇÐÄÆƽâ°æ. "Estimated Market Share of Sustainable Apparel in The United Kingdom in 2024, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2025, /statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
ÌÇÐÄÆƽâ°æ, Estimated market share of sustainable apparel in the United Kingdom in 2024, by age ÌÇÐÄÆƽâ°æ, /statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/ (last visited August 05, 2026)
Estimated market share of sustainable apparel in the United Kingdom in 2024, by age [Graph], ÌÇÐÄÆƽâ°æ, May 15, 2025. [Online]. Available: /statistics/1276262/market-share-of-sustainable-apparel-in-the-uk-by-generation/
