Nearly half of Chinese consumers aged between 18 and 24 planned to spend more on clothing in the coming year, according to a survey conducted in October 2024. Younger generations from larger cities and with higher incomes demonstrated a stronger desire to increase their clothing budgets.
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AlixPartners. (January 24, 2025). Share of consumers planning to increase spending on clothing next year in China as of October 2024, by age group. [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1558997/china-planned-apparel-spending-increase-by-age/
AlixPartners. "Share of consumers planning to increase spending on clothing next year in China as of October 2024, by age group.." Chart. January 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1558997/china-planned-apparel-spending-increase-by-age/
AlixPartners. (2025). Share of consumers planning to increase spending on clothing next year in China as of October 2024, by age group.. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1558997/china-planned-apparel-spending-increase-by-age/
AlixPartners. "Share of Consumers Planning to Increase Spending on Clothing next Year in China as of October 2024, by Age Group.." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jan 2025, /statistics/1558997/china-planned-apparel-spending-increase-by-age/
AlixPartners, Share of consumers planning to increase spending on clothing next year in China as of October 2024, by age group. ÌÇÐÄÆƽâ°æ, /statistics/1558997/china-planned-apparel-spending-increase-by-age/ (last visited July 20, 2026)
Share of consumers planning to increase spending on clothing next year in China as of October 2024, by age group. [Graph], AlixPartners, January 24, 2025. [Online]. Available: /statistics/1558997/china-planned-apparel-spending-increase-by-age/
