According to a 2025 survey, ** percent of Millennials trusted store brands. Among Gen X the share of consumers who trusted private label products was lower at ** percent.
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MarketingCharts. (June 13, 2025). Share of consumers who trust store brands in the United States in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1618623/us-consumers-store-brands-trust-by-generation/
MarketingCharts. "Share of consumers who trust store brands in the United States in 2025, by generation." Chart. June 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1618623/us-consumers-store-brands-trust-by-generation/
MarketingCharts. (2025). Share of consumers who trust store brands in the United States in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1618623/us-consumers-store-brands-trust-by-generation/
MarketingCharts. "Share of Consumers Who Trust Store Brands in The United States in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2025, /statistics/1618623/us-consumers-store-brands-trust-by-generation/
MarketingCharts, Share of consumers who trust store brands in the United States in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1618623/us-consumers-store-brands-trust-by-generation/ (last visited July 21, 2026)
Share of consumers who trust store brands in the United States in 2025, by generation [Graph], MarketingCharts, June 13, 2025. [Online]. Available: /statistics/1618623/us-consumers-store-brands-trust-by-generation/
