The sales value of private label fast-moving consumer goods (FMCG) amounted to close to *** billion euros in 2025 across six core European markets: France, Germany, Italy, the Netherlands, Spain, and the UK. This was an increase from the year before, when sales value of private labels amounted to roughly billion euros. Private label or store brand products are those manufactured by one company for sale under another company's brand.
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Italianfood.net. (December 2, 2025). Private label sales value of fast-moving consumer goods (FMCG) in selected European countries* from 2021 to 2025 (in billion euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1386658/consumer-goods-private-label-sales-value-europe/
Italianfood.net. "Private label sales value of fast-moving consumer goods (FMCG) in selected European countries* from 2021 to 2025 (in billion euros)." Chart. December 2, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1386658/consumer-goods-private-label-sales-value-europe/
Italianfood.net. (2025). Private label sales value of fast-moving consumer goods (FMCG) in selected European countries* from 2021 to 2025 (in billion euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1386658/consumer-goods-private-label-sales-value-europe/
Italianfood.net. "Private Label Sales Value of Fast-moving Consumer Goods (Fmcg) in Selected European Countries* from 2021 to 2025 (in Billion Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Dec 2025, /statistics/1386658/consumer-goods-private-label-sales-value-europe/
Italianfood.net, Private label sales value of fast-moving consumer goods (FMCG) in selected European countries* from 2021 to 2025 (in billion euros) ÌÇÐÄÆÆ½â°æ, /statistics/1386658/consumer-goods-private-label-sales-value-europe/ (last visited July 28, 2026)
Private label sales value of fast-moving consumer goods (FMCG) in selected European countries* from 2021 to 2025 (in billion euros) [Graph], Italianfood.net, December 2, 2025. [Online]. Available: /statistics/1386658/consumer-goods-private-label-sales-value-europe/