In Portugal, in 2023, store brand products represented over ** percent of the volume of sales of food retail trade, and ** percent of the volume of sales of non-food retail. Northern Portugal was the region with the highest share of private label sales volume in food retail, namely **** percent, while the Algarve leaded in terms of the sales volume of own brand products among non-food retail, with **** percent.
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Statistics Portugal. (December 3, 2024). Share of sales of store brand products in total retail sales in Portugal in 2023, by region and segment [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1617229/portugal-share-of-store-brand-product-sales/
Statistics Portugal. "Share of sales of store brand products in total retail sales in Portugal in 2023, by region and segment." Chart. December 3, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1617229/portugal-share-of-store-brand-product-sales/
Statistics Portugal. (2024). Share of sales of store brand products in total retail sales in Portugal in 2023, by region and segment. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1617229/portugal-share-of-store-brand-product-sales/
Statistics Portugal. "Share of Sales of Store Brand Products in Total Retail Sales in Portugal in 2023, by Region and Segment." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Dec 2024, /statistics/1617229/portugal-share-of-store-brand-product-sales/
Statistics Portugal, Share of sales of store brand products in total retail sales in Portugal in 2023, by region and segment ÌÇÐÄÆÆ½â°æ, /statistics/1617229/portugal-share-of-store-brand-product-sales/ (last visited August 05, 2026)
Share of sales of store brand products in total retail sales in Portugal in 2023, by region and segment [Graph], Statistics Portugal, December 3, 2024. [Online]. Available: /statistics/1617229/portugal-share-of-store-brand-product-sales/