Online fashion in the Netherlands - statistics & facts
E-commerce keeps expanding in the Netherlands, where the number of quarterly online purchases grows steadily. Fashion 鈥 comprising clothes, shoes, accessories, and sportswear 鈥 continues to outperform other product categories, as it is the most purchased merchandise in the country. From an international frame of reference, the Dutch online fashion market is prospering. The Netherlands ranks as the thirteenth largest fashion e-commerce market in the world by revenue, behind other European countries such as the United Kingdom, Germany, France, and Italy. The Dutch fashion e-commerce market is valued at 10.6 billion U.S. dollars in 2022 and is expected to make up over half of the total apparel sales by 2025.
