A study from early 2025 on the subscription economy in the United States found that more than ** percent of respondents signed up to services indirectly because of convenience or cost. According to ** percent, they did so because the additional service was free of charge and included with another one, while ** percent said it was better priced as part of a bundle instead of going direct.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Bango. (March 12, 2025). Leading reasons why consumers subscribe to services indirectly via bundles in the United States as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1609582/reasons-bundled-services-subscriptions-us/
Bango. "Leading reasons why consumers subscribe to services indirectly via bundles in the United States as of January 2025." Chart. March 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1609582/reasons-bundled-services-subscriptions-us/
Bango. (2025). Leading reasons why consumers subscribe to services indirectly via bundles in the United States as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1609582/reasons-bundled-services-subscriptions-us/
Bango. "Leading Reasons Why Consumers Subscribe to Services Indirectly via Bundles in The United States as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2025, /statistics/1609582/reasons-bundled-services-subscriptions-us/
Bango, Leading reasons why consumers subscribe to services indirectly via bundles in the United States as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1609582/reasons-bundled-services-subscriptions-us/ (last visited July 15, 2026)
Leading reasons why consumers subscribe to services indirectly via bundles in the United States as of January 2025 [Graph], Bango, March 12, 2025. [Online]. Available: /statistics/1609582/reasons-bundled-services-subscriptions-us/
