*Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
Citation formats
Share of U.S. shoppers buying home and garden products online 2023, by generation
In the United States, Millennials were the generation with the largest share of consumers purchasing home and garden products online in the second quarter of 2023, with ** percent. Gen Z followed behind with ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Klarna. (October 9, 2024). Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1329685/united-states-consumers-purchasing-home-and-garden-online-generation/
Klarna. "Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by generation." Chart. October 9, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1329685/united-states-consumers-purchasing-home-and-garden-online-generation/
Klarna. (2024). Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1329685/united-states-consumers-purchasing-home-and-garden-online-generation/
Klarna. "Share of Consumers Purchasing Home and Garden Products Online in The United States in 2nd Quarter 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Oct 2024, /statistics/1329685/united-states-consumers-purchasing-home-and-garden-online-generation/
Klarna, Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1329685/united-states-consumers-purchasing-home-and-garden-online-generation/ (last visited August 01, 2026)
Share of consumers purchasing home and garden products online in the United States in 2nd quarter 2023, by generation [Graph], Klarna, October 9, 2024. [Online]. Available: /statistics/1329685/united-states-consumers-purchasing-home-and-garden-online-generation/