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Leading sources for travel planning among outbound tourists from Australia in 2025

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Source

Release date

July 2025

Region

Australia

Survey time period

2025

Number of respondents

7,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Survey question: 'Which source of information are you using most often when it comes to learning about new destinations?'

Release date is date of access.

Citation formats

Popular travel planning sources among outbound tourists Australia 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2025

In a 2025 survey conducted among Australians regarding their travel habits, social media platform Facebook came out on top as the leading travel inspiration source among those surveyed, at ** percent of respondents. Travel company websites were also a key source for trip planning among respondents, at ** percent of those surveyed. Other social media sites like YouTube and TikTok also saw moderate levels of engagement for those planning trips.

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Statistics on " Travel and tourism in Australia "

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Other statistics that may interest you Travel and tourism in Australia

Outbound tourism

8

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Overview

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Travel and tourism in AustraliaHotel industry worldwideTravel and tourism worldwideCruise industry worldwideSustainable tourism worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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