| Characteristic | Social media | Official website | Friends & family | In-store & sales person |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Source
Release date
March 2024
More information
Region
Asia, APAC
Survey time period
December 2023 to January 2024
Number of respondents
1,750 respondents
Age group
20-50 years
Special properties
premium lifestyle consumers
Supplementary notes
Original question: "When considering different categories of premium goods, which of the following channels are the most influential to you?"
Results show respondents who listed that channel among their top 3 preferred channels.
The survey was conducted in the following countries and territories: Hong Kong, Japan, China, Southeast Asia (Singapore & Malaysia), South Korea, and Taiwan.
Premium lifestyle consumers refers to EUR 1,200 minimum spending on premium products in the previous 6 months.Â
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