up to three answers possible; stratified two-stage random sampling method
Method of interview
Postal questionnaire
Supplementary notes
Original question: "Which of the following is/are the major factor(s) in the choice of goods and services on which to spend for the next twelve months?"
Up to three answers were allowed.
Citation formats
Major factors influencing consumer goods and services purchases in Japan 2026
According to a survey conducted in 2026, low prices were the leading factor influencing the purchase behavior of over ** percent of consumers in Japan. The second most important factor was the safety of goods and services, overtaking the aspecs of reliability and durability.
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Bank of Japan. (April 20, 2026). Leading factors consumers take into account when spending on goods and services in Japan as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/649211/japan-factors-consumer-goods-services-purchases/
Bank of Japan. "Leading factors consumers take into account when spending on goods and services in Japan as of March 2026." Chart. April 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/649211/japan-factors-consumer-goods-services-purchases/
Bank of Japan. (2026). Leading factors consumers take into account when spending on goods and services in Japan as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/649211/japan-factors-consumer-goods-services-purchases/
Bank of Japan. "Leading Factors Consumers Take into Account When Spending on Goods and Services in Japan as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Apr 2026, /statistics/649211/japan-factors-consumer-goods-services-purchases/
Bank of Japan, Leading factors consumers take into account when spending on goods and services in Japan as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/649211/japan-factors-consumer-goods-services-purchases/ (last visited July 29, 2026)
Leading factors consumers take into account when spending on goods and services in Japan as of March 2026 [Graph], Bank of Japan, April 20, 2026. [Online]. Available: /statistics/649211/japan-factors-consumer-goods-services-purchases/
