Question: "Which shopping channels do you use for purchasing cosmetics? (Choose up to 3 of the most relevant answers)"
Among a total of 15,228 survey respondents, 4,141 were between 16 and 24 years old, 4,672 were between 25 and 34 years old, 3,756 were between 35 and 44 years old, 2,057 were between 45 and 54 years old, and 602 were at least 55 years old.
Respondents were allowed to choose multiple answers.
Citation formats
Leading purchase channels for cosmetics Thailand 2024, by age group
According to a survey conducted by among cosmetic consumers in Thailand in September 2024, ** percent of the respondents aged between 25 and 34 years old answered that they bought cosmetics from department stores. In contrast, only *** percent of respondents in this age group purchased cosmetics from duty-free shops.
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Rakuten Insight. (January 27, 2025). Leading purchase channels for cosmetics in Thailand as of September 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1557431/thailand-leading-purchase-channels-for-cosmetics-by-age-group/
Rakuten Insight. "Leading purchase channels for cosmetics in Thailand as of September 2024, by age group." Chart. January 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1557431/thailand-leading-purchase-channels-for-cosmetics-by-age-group/
Rakuten Insight. (2025). Leading purchase channels for cosmetics in Thailand as of September 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1557431/thailand-leading-purchase-channels-for-cosmetics-by-age-group/
Rakuten Insight. "Leading Purchase Channels for Cosmetics in Thailand as of September 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2025, /statistics/1557431/thailand-leading-purchase-channels-for-cosmetics-by-age-group/
Rakuten Insight, Leading purchase channels for cosmetics in Thailand as of September 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1557431/thailand-leading-purchase-channels-for-cosmetics-by-age-group/ (last visited July 27, 2026)
Leading purchase channels for cosmetics in Thailand as of September 2024, by age group [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: /statistics/1557431/thailand-leading-purchase-channels-for-cosmetics-by-age-group/
