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Leading priorities when buying cosmetics in Thailand as of September 2024, by gender

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Source

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Release date

January 2025

Region

Thailand

Survey time period

September 12 to 30, 2024

Number of respondents

15,228 respondents

Age group

16 years and older

Special properties

among 10,796 female and 4,432 male respondents

Method of interview

Online survey

Supplementary notes

Question: "What are your top priorities when buying cosmetics? (Choose all that apply)"

Respondents were allowed to choose multiple answers.

Citation formats

Leading priorities when buying cosmetics Thailand 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 11, 2025

According to a survey conducted by among cosmetic consumers in Thailand in September 2024, ** percent of female and ** percent of male respondents answered that sun protection was their top priority in buying cosmetic products. In contrast, celebrity endorsement and inclusive advertisement were the least of their priorities when purchasing beauty products.

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