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Leading priorities when buying cosmetics in the Philippines as of September 2024, by gender

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Source

In cooperation with
Release date

January 2025

Region

Philippines

Survey time period

September 12 to 30, 2024

Number of respondents

11,656 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "What are your top priorities when buying cosmetics? (Choose all that apply)"

The survey was conducted among 8,270 female and 3,386 male respondents.

Respondents were allowed to choose multiple answers.

Citation formats

Leading priorities when buying cosmetics Philippines 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 12, 2025

According to a survey conducted by among cosmetic consumers in the Philippines in September 2024, ** percent of female and ** percent of male respondents indicated that a products' moisturizing factor was their top priority in buying cosmetics. In contrast, *** percent of respondents considered inclusive advertising as their least important priority in purchasing beauty products.

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Topics

Cosmetics and personal care industry in the PhilippinesCosmetics industryE-commerce in the PhilippinesSocial media in the PhilippinesFMCG market in the Philippines
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