Skincare and make-up in Italy - statistics & facts
Skincare and make-up products are by now considered essentials in a good beauty routine. The skincare trend has recently been growing thanks to online platforms such as social media: the focus is now on protecting and nourishing the skin or improving its condition, removing blemishes, and defying aging. Make-up, on the other hand, has always been a favorite, especially for women, no matter their age. In 2021, around 244.5 million euros' worth of foundations and colored creams were consumed in Italy, while the consumption value of mascaras added up to 193.3 million euros. During that year, make-up products experienced strong growth in sales in all areas of Italy.
