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Leading priorities when buying cosmetics in Singapore as of September 2024, by gender

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Source

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Release date

January 2025

Region

Singapore

Survey time period

September 12 to 30, 2024

Number of respondents

4,579 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "What are your top priorities when buying cosmetics? (Choose all that apply)"

The survey was conducted among 2,733 female and 1,846 male respondents.

Respondents were allowed to choose multiple answers.

Citation formats

Leading priorities when buying cosmetics Singapore 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 5, 2025

According to a survey conducted by among cosmetic consumers in Singapore in September 2024, ** percent of female respondents and ** percent of male respondents answered that price value was their top priority in buying cosmetic products. In contrast, celebrity endorsement and inclusive advertisement were the least of their priorities in purchasing beauty products.

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