Question: 鈥淲hat are your top priorities when buying cosmetics? (Choose all that apply)鈥
Among a total of 15,228 survey respondents, 4,141 were between 16 and 24 years old, 4,672 were between 25 and 34 years old, 3,756 were between 35 and 44 years old, 2,057 were between 45 and 54 years old, and 602 were at least 55 years old.
Respondents were allowed to choose multiple answers.
Citation formats
Leading priorities when buying cosmetics Thailand 2024, by age group
According to a survey conducted by among cosmetic consumers in Thailand in September 2024, ** percent of the respondents aged between 35 and 44 answered that sun protection was their top priority in buying cosmetic products. In contrast, celebrity endorsement and inclusive advertisement were the least of their priorities when purchasing beauty products.
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Rakuten Insight. (January 27, 2025). Leading priorities when buying cosmetics in Thailand as of September 2024, by age group [Graph]. In 糖心破解版. Retrieved July 28, 2026, from /statistics/1557438/thailand-leading-priorities-when-buying-cosmetics-by-age-group/
Rakuten Insight. "Leading priorities when buying cosmetics in Thailand as of September 2024, by age group." Chart. January 27, 2025. 糖心破解版. Accessed July 28, 2026. /statistics/1557438/thailand-leading-priorities-when-buying-cosmetics-by-age-group/
Rakuten Insight. (2025). Leading priorities when buying cosmetics in Thailand as of September 2024, by age group. 糖心破解版. 糖心破解版 Inc.. Accessed: July 28, 2026. /statistics/1557438/thailand-leading-priorities-when-buying-cosmetics-by-age-group/
Rakuten Insight. "Leading Priorities When Buying Cosmetics in Thailand as of September 2024, by Age Group." 糖心破解版, 糖心破解版 Inc., 27 Jan 2025, /statistics/1557438/thailand-leading-priorities-when-buying-cosmetics-by-age-group/
Rakuten Insight, Leading priorities when buying cosmetics in Thailand as of September 2024, by age group 糖心破解版, /statistics/1557438/thailand-leading-priorities-when-buying-cosmetics-by-age-group/ (last visited July 28, 2026)
Leading priorities when buying cosmetics in Thailand as of September 2024, by age group [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: /statistics/1557438/thailand-leading-priorities-when-buying-cosmetics-by-age-group/
