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Leading priorities when buying cosmetics among consumers in Indonesia as of September 2024

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Source

In cooperation with
Release date

January 2025

Region

Indonesia

Survey time period

September 12 to 30, 2024

Number of respondents

10,434 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "What are your top priorities when buying cosmetics? (Choose all that apply)"

Respondents were allowed to choose multiple answers.

Citation formats

Leading priorities when buying cosmetics Indonesia 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 7, 2025

According to a survey conducted by among cosmetics consumers in Indonesia in September 2024, ** percent of respondents indicated that moisturizing properties were their top priority in buying cosmetic products. In contrast, celebrity endorsement and inclusive advertisement were the least of their considerations in purchasing beauty products.

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Statistics on " Cosmetics and personal care market in Indonesia "

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Overview

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International trade

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Key segments

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Leading brands

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Market players

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Consumer behavior

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Topics

Cosmetics and personal care market in IndonesiaE-commerce in IndonesiaFMCG market in IndonesiaMakeup market in IndonesiaConsumer shopping behavior in Indonesia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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