According to a survey conducted by among cosmetic consumers in Malaysia in September 2024, ** percent of female and ** percent of male respondents answered that price value was their top priority in buying cosmetic products. In contrast, celebrity endorsement was the least of their considerations in purchasing beauty products.
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Rakuten Insight. (January 27, 2025). Leading priorities when buying cosmetics among consumers in Malaysia as of September 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1553712/malaysia-leading-priorities-when-buying-cosmetics-by-gender/
Rakuten Insight. "Leading priorities when buying cosmetics among consumers in Malaysia as of September 2024, by gender." Chart. January 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1553712/malaysia-leading-priorities-when-buying-cosmetics-by-gender/
Rakuten Insight. (2025). Leading priorities when buying cosmetics among consumers in Malaysia as of September 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1553712/malaysia-leading-priorities-when-buying-cosmetics-by-gender/
Rakuten Insight. "Leading Priorities When Buying Cosmetics among Consumers in Malaysia as of September 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2025, /statistics/1553712/malaysia-leading-priorities-when-buying-cosmetics-by-gender/
Rakuten Insight, Leading priorities when buying cosmetics among consumers in Malaysia as of September 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1553712/malaysia-leading-priorities-when-buying-cosmetics-by-gender/ (last visited July 31, 2026)
Leading priorities when buying cosmetics among consumers in Malaysia as of September 2024, by gender [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: /statistics/1553712/malaysia-leading-priorities-when-buying-cosmetics-by-gender/
