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Leading priorities when buying cosmetics among consumers in Indonesia as of September 2024, by gender

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Source

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Release date

January 2025

Region

Indonesia

Survey time period

September 12 to 30, 2024

Number of respondents

10,434 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "What are your top priorities when buying cosmetics? (Choose all that apply)"

The survey was conducted among 5,474 female and 4,960 male respondents.

Respondents were allowed to choose multiple answers.

Citation formats

Leading priorities when buying cosmetics Indonesia 2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 7, 2025

According to a survey conducted by among cosmetic consumers in Indonesia in September 2024, ** percent of female respondents and ** percent of male respondents answered that moisturizing properties were their top priority in buying cosmetic products. In contrast, celebrity endorsement and inclusive advertisement were the least of their priorities in purchasing beauty products.

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