According to a survey conducted by among cosmetics consumers in the Philippines in September 2024, ** percent of respondents answered that they used cosmetic products from Maybelline, making it the leading brand of choice. Ever Bilena ranked as the second leading cosmetic brand, at ** percent.
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Rakuten Insight. (January 27, 2025). Leading cosmetics brands used among consumers in the Philippines as of September 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1557314/philippines-leading-cosmetics-brands-used/
Rakuten Insight. "Leading cosmetics brands used among consumers in the Philippines as of September 2024." Chart. January 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1557314/philippines-leading-cosmetics-brands-used/
Rakuten Insight. (2025). Leading cosmetics brands used among consumers in the Philippines as of September 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1557314/philippines-leading-cosmetics-brands-used/
Rakuten Insight. "Leading Cosmetics Brands Used among Consumers in The Philippines as of September 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jan 2025, /statistics/1557314/philippines-leading-cosmetics-brands-used/
Rakuten Insight, Leading cosmetics brands used among consumers in the Philippines as of September 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1557314/philippines-leading-cosmetics-brands-used/ (last visited July 23, 2026)
Leading cosmetics brands used among consumers in the Philippines as of September 2024 [Graph], Rakuten Insight, January 27, 2025. [Online]. Available: /statistics/1557314/philippines-leading-cosmetics-brands-used/