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As of the second quarter of 2025, WhatsApp was the most active social network among internet users in the United Kingdom (UK), with 82.6percent of internet users reporting use of the service. Facebook was close behind, with a rate of 72.7 percent, followed by Facebook Messenger with 56.3 percent.

YouTube’s broad audience in the United Kingdom

YouTube reaches a broad audience in the UK, making it an attractive partner for advertisers of almost any product. More than 75 percent of individuals of every income bracket watch YouTube, with the likelihood of watching increasing with the pay-grade. Whether advertising basic items or luxury products, marketers should be able to connect with UK audiences through YouTube. There are almost no people in the UK to not use YouTube at least monthly. According to a survey conducted in the third quarter of 2020, 46 percent of respondents went on YouTube on a daily basis.

Facebook in the United Kingdom 

Facebook enjoys a healthy market position in the UK, holding an estimated  55 percent share of the market. The service attracted  50.6 million UK users during May 2021, and Facebook UK Limited  generated 1.1 billion British pounds in revenue  during 2019. The UK division of the company  posted an operating profit of 121.9 million British pounds that year.