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Leading beauty trends worldwide in 2023, based on online engagement

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Source

Release date

November 2023

Region

Worldwide

Survey time period

2023

Supplementary notes

The source specifies that it calculated the popularity of about 300 trends by analyzing the number of views on TikTok, posts on Instagrams, boards on Pinterest, and the search volume on Google over the past year.

Citation formats

Leading beauty trends worldwide based on online engagement 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2024

In 2023, press on nails were the leading beauty trend online, with nearly eight billion engagements across different platforms, such as Pinterest or TikTok. Curtain bangs and glass skin followed in the ranking.

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Beauty and personal care in France³¢'°¿°ùé²¹±ôSephoraMoët Hennessy Louis Vuitton (LVMH Group)Global prestige/luxury cosmetics
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