The McKinsey Beauty Consumer Survey 2025 was fielded in February 2025, with 1,000 to 1,500 respondents per market, across Australia, Brazil, China, France, Germany, India, Italy, Japan, KSA, South Korea, UAE, UK and US.
Citation formats
Share of beauty consumers in growth markets who increased purchase frequency 2025
According to a survey conducted in February 2025, 58 percent of consumers in India had increased their beauty purchase frequency in the past 12 months. This was more than twice of the average increase in consumption by respondents from other markets included in the survey.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
McKinsey & Company. (June 9, 2025). Share of beauty consumers in India and Brazil who increased their purchase frequency in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1619922/growth-markets-beauty-purchase-frequency-growth/
McKinsey & Company. "Share of beauty consumers in India and Brazil who increased their purchase frequency in 2025 ." Chart. June 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1619922/growth-markets-beauty-purchase-frequency-growth/
McKinsey & Company. (2025). Share of beauty consumers in India and Brazil who increased their purchase frequency in 2025 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1619922/growth-markets-beauty-purchase-frequency-growth/
McKinsey & Company. "Share of Beauty Consumers in India and Brazil Who Increased Their Purchase Frequency in 2025 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2025, /statistics/1619922/growth-markets-beauty-purchase-frequency-growth/
McKinsey & Company, Share of beauty consumers in India and Brazil who increased their purchase frequency in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619922/growth-markets-beauty-purchase-frequency-growth/ (last visited July 22, 2026)
Share of beauty consumers in India and Brazil who increased their purchase frequency in 2025 [Graph], McKinsey & Company, June 9, 2025. [Online]. Available: /statistics/1619922/growth-markets-beauty-purchase-frequency-growth/
